HEALTH - Project Rationale
i created this power point in order to pitch my ideas to an audience. in the pitch i went through a quick overview of my ideas on the brief. I went over my ideas including my research on the client and their existing campaigns. i talk about how the existing campaigns are targeted towards an older audience and how alter it to suit my age group. i do this by doing surveys to find out about what my target audience want. i then finish the pitch by going over my plan for the campaign. i was asked a question after as my audience were intrigued as to why i didn't pic the TV ad. they asked: how would my audience lose attention with the TV advert but they wouldn't with the radio add since their is no visual stimulant? which i replied saying how a TV ad will go on for 1 to 2 minutes and wouldn't tell the message straight away as they might be a scene with a gimmick to get the users attention rather than getting the message across straight away. i think a radio ad would be loud and ...