A1 Skills Development

  The Brief We have been asked by Canon to create a Print ad or advertorial for Canons magazine to tie in with their latest campaign called Journeys. This will be used to help promote their new Product line. we have been asked to create an ad for young adults aged 15- 25 years old. The purpose of this is to persuade young people to get into using Canon equipment to create media. This will Teach the younger audience how Photography can be used effectively to create media. My initial thoughts Canons previous magazine adverts were clearly made for older people by the complicated layout of magazine covers with lots of images and text. My main concern is if i make mine like this, the younger generation will find this too complex and not pay attention to the add. To make this eye catching to young people I'm looking into minimising it down to not put off my audience from wanting to enjoy canon products

Initial research  We started the brief by interpreting what we had to do. This was to create multiple products to promote a healthier lifestyle. The theme would of been 1 of three; being active, having a better diet or quitting smoking. the product was aimed at young people aged 16-20 and we would create 2 of 3 things, a poster, radio or TV advert. by interpreting the brief this proved that i understood the brief and understood what i had to do. By doing This i would have an understanding of what the brief was moving into the later stages. Following the sum up of the Brief i conducted initial research. This research involved getting factual information about the NHS as a business and finding our more about them. This would involve where and how they started, and what they do. This told me who the NHS were as a client and this let me know what campaigns they do. This helped me gather brief ideas of what them as a Client want to see out of the product that I am going to make for them...

Radio Advert Script   “Did you know that 14.5% of people became obese after COVID?  People with obesity suffer from fatigue, depression, high blood pressure. This is all bad for your health and can impact your later life and give you -type 2 diabetes -heart disease And yes... sometimes..... Cancer But this can all change if you do.    By doing a little bit of exercise you can increase your self confidence to being active and become more focused and determined. Your self esteem goes from low to high which will relieve stress and anxiety which will improve your metal health.   By doing a little bit of exercise every day, you can vastly improve your mental health. But you don’t have to do it alone, bring your friends or your family, and make a difference together. But it all starts with you A little exercise makes a big difference”   Recording day On Thursday 26th January i worked at home to record my radio advert. This was easier than recording in c...

 when producing and filming the advert i decided to take plenty of shots from multiple different angles to experiment with my ideas. from my sketches i had a brief idea of how i wanted it to look. but in order for it to work, i needed to take multiple shots that were similar to see which one would best execute my ideas. some of the shots worked how i wanted and some didnt.  Organisation once i finished the production phase and finished filming, i transferred  all my photos from the takes from my SD card to my USB stick to store it on and save space on my SD card. I also created a folder called health campaign where i will store all my photos and takes from production as an easy way to access them and not mix them up from previous projects shots. I then edited the names of my files so i could sort them and find then easier. I went through them one by one and named them by who was in the shot and what they were doing. Any shots which turned out blurry or didn't look right, ...