A1 Skills Development

 Magazine cover plan Before i start production, i wanted to create a brief plan on what i wanted the magazine cover to look like. This means the layout of the magazine, the rough plan of what the shot will look like such as lighting angle, shot size and time of day. I plan to shoot along Seaburn beach as its very long bit of land so there is a big variety of shot types and angles i could use. There is also lots of possibilities of types of shots i could use and i could manipulate my camera skills to create the best shot i can. I though if i shoot this at night i could get the street lights to reflect off the sea creatively so you get this colourful reflection which brightens up the sky. Then I thought if I shoot it at night then i can but a bright coloured title to contrast and stand out from the dark background. Then if I put the title and images at the top and bottom of the cover then it wont get in the way of the vivid eye catching image. This is just a rough sketch plan so it i...

 Before producing my product, i had to prepare where i was filming, who i was filming with and what equipment id need to bring with me on shooting day. I Also had to outline any risks that could occur on set and find ways i could prevent them if they were to happen. This was to make sure i was prepared for any problems that i could run into during filming. I also had to get permissions from the owners of the land so they were aware i was going to film on their property and so i could get their permission to publish any content that would be filmed on their property. these are legal documents that would need to be filled in before i go onto production. I created a contributor release form to get permissions from the owners of the land of Seaburn beach in order to get consent to take shots on the land to use for my campaign. This form also gave me permission to publicly publish any shots i take on the land. This also gives me the copyrights to the property so i therefore have the rig...

I then created a power point pitch in order to present to my audience the overview of the brief as well as my thoughts on the brief and what I'm going to do for the brief in order to help promote it to a younger audience. I briefly went through everything so far giving background info on the client, some research into what the client do such as the products they make as well as the types of advertisements they make to promote their products. I then show examples of previous campaigns to generate ideas on the types of products i might create in my campaign so my audience understand. I then finish off by giving an overview on what I'm doing for the campaign as well as asking if there was any questions on what i went over so far. At the end I was asked to go into detail on what i plan to do for my products. In which i respond explaining how i would create a print advert and magazine cover. I chose the print advert as not all young audiences like reading therefore an image will vis...

Researching into the audience  I asked some people within my target audience some questions that are relevant to the client  and their history with making products and the brief of Journeys. I did this through 5 quick survey questions. This is because i wanted to find out what my Audience already know about the Client and their product. I also wanted to ask what they think about Canons new campaign of journeys. This further information would further help me develop my research into the audience which would help develop an audience profile. Also it would help let me know what my Audience want to see for a future Canon campaign that is targeted best towards them and not Canons current target audience which is older adults which are more tech friendly and used to using Canon products. I will then follow this up by interviewing a select few people from my audience to get some more detailed responses about what they think about the brief and canons new campaign of journeys For the ...