HEALTH- Pre-Production Creative Elements

 

Keeping active radio ad

research/ plan

 Slogan: A little exercise makes a big difference. 😊

 14.5% of young people in the UK are obese after COVID.

 Long term Impacts of obesity:

 -Type 2 Diabetes -Coronary heart disease

 -Sometimes leads to cancer

 Sort term impact of obesity:

 Constant heavy breathing/ out of breath 

 High blood pressure

 Fatigue 

 Depression

 Low self esteem

 How being active helps mental health:

 -Increases self confidence 

 -makes you feel motivated and determined

 -relieves stress and anxiety 

 -prevents arthritis and diabetes 

 How doing exercise benefits you:

 -strengthens your muscles and bones

 - you lose weight

 - provents you getting obesity

 -improves your self esteem.

 

Radio-Ad Script

 “Did you know that 14.5% of people became obese after COVID?

 People with obesity suffer from fatigue, depression, high blood pressure. This is all bad for your health and can impact your later life and give you -type 2 diabetes -heart disease And yes... sometimes..... Cancer But this can all change if you do.

   By doing a little bit of exercise you can increase your self confidence to being active and become more focused and determined. Your self esteem goes from low to high which will relieve stress and anxiety which will improve your metal health. 

 By doing a little bit of exercise every day, you can vastly improve your mental health. But you don’t have to do it alone, bring your friends or your family, and make a difference together. But it all starts with you A little exercise makes a big difference”

Print Ad, Plan

before starting to take shots for my ad i started to create some vague simple sketches to develop my ideas on what i wanted my poster ad to look like. This helped me get some sort of idea on what i wanted to film for my project, rather than rushing into it and it not looking good. obviously these ideas may change when filming as i might get a better idea, but this is just to help develop my intial ideas before i film.

These sketches show initial ideas of what i vision my ad to look like. i will try to create these ideas when filming but this could be subject to change in case the idea doesn't work out the way i vision it.